Drinks consultant Paul Mathew got up close and personal with baijiu during a stint in Beijing a few years ago. Mathew, who also co-owns London bars The Hide, The Arbritrager and Demon, Wise & Partners, included work
Month: March 2015
Food | Deep-fried Baijiu with Dustin Merrett
China wine club guy Mike Signorelli sent me this article (check this one, too) on deep-fried tequila and it seemed like the perfect thing to try with baijiu. So I talked to Beijing chef / catering
Interview | Derek Sandhaus on Tips for Beginning Baijiu Drinkers
As author of the book Baijiu: The Essential Guide to Chinese Spirits and the blog 300 Shots at Greatness, it’s fair to say Derek Sandhaus has drunk his fair share of baijiu. I asked him for a few tips
Interview | Matt Trusch on joining the ‘UN bar’, millennials and food safety
(This is the second part of a two-part interview with Matt Trusch of Houston-based baijiu brand ByeJoe. Read the first part here.) Matt Trusch first visited in China in 1986 as a high school student and
Buy Jiu | Dan Murphy’s in Australia
(Finding baijiu outside China can be difficult. The “Buy Jiu” series aims to help. Any feedback on these posts is welcome.) Australians are known to enjoy a drink or two and the adventurous can even
Interview | Jim Rice on Taking Shuijingfang Upmarket in China, Localizing Baijiu Abroad
Jim Rice, CEO of Sichuan Swellfun, is going upmarket. High-end baijiu sales have been hit hard since the central government launched an austerity campaign two years ago, but Rice sees opportunities in the premium niche, including
News | New Zealand Baijiu Makers Target China Market
While baijiu producers in China are looking to boost exports, a pair of brothers in New Zealand are going against the flow. Sam Lu and Ben Lu aim to get a slice of the massive Chinese market with
Confessions of a Baijiu Drinker | Jim Boyce
Welcome to ‘Confessions of a Baijiu Drinker‘. This series asks people to share their experiences with baijiu: that first taste, the point where appreciation began, a funny anecdote or two. Given I’m asking people to spill their deepest
Interview | Matt Trusch of ByeJoe on ‘The Four P’s” of a Chinese Spirit Brand in the U.S. Market
Just as U.S. drinkers might be surprised to learn baijiu is the world’s top-selling spirit, drinkers in China might raise an eyebrow to news that baijiu brands are being created stateside. Matt Trusch, who drank his
WBD 2015 | Peking Tavern in Los Angeles to Catch the Spirit
I posted last week about the baijiu cocktails at Peking Tavern in Los Angeles. Some good news: Peking Tavern says it will do something special for World Baijiu Day! Co-owner Andrew Chiu gave me a bit of background about