World Baijiu Day

World Baijiu Day

For The Planet's Most Popular Spirit

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Month: March 2015

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Confessions of a Baijiu Drinker | Paul Mathew

03/30/2015 wbd 0

Drinks consultant Paul Mathew got up close and personal with baijiu during a stint in Beijing a few years ago. Mathew, who also co-owns London […]

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Food | Deep-fried Baijiu with Dustin Merrett

03/27/2015 wbd 0

China wine club guy Mike Signorelli sent me this article (check this one, too) on deep-fried tequila and it seemed like the perfect thing to try […]

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Interview | Derek Sandhaus on Tips for Beginning Baijiu Drinkers

03/26/2015 wbd 0

As author of the book Baijiu: The Essential Guide to Chinese Spirits and the blog 300 Shots at Greatness, it’s fair to say Derek Sandhaus has drunk his fair […]

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Interview | Matt Trusch on joining the ‘UN bar’, millennials and food safety

03/25/2015 wbd 2

(This is the second part of a two-part interview with Matt Trusch of Houston-based baijiu brand ByeJoe. Read the first part here.) Matt Trusch first […]

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Buy Jiu | Dan Murphy’s in Australia

03/23/2015 wbd 0

(Finding baijiu outside China can be difficult. The “Buy Jiu” series aims to help. Any feedback on these posts is welcome.) Australians are known to […]

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Interview | Jim Rice on Taking Shuijingfang Upmarket in China, Localizing Baijiu Abroad

03/23/2015 wbd 0

Jim Rice, CEO of Sichuan Swellfun, is going upmarket. High-end baijiu sales have been hit hard since the central government launched an austerity campaign two years […]

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News | New Zealand Baijiu Makers Target China Market

03/22/2015 wbd 0

While baijiu producers in China are looking to boost exports, a pair of brothers in New Zealand are going against the flow. Sam Lu and Ben Lu aim […]

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Confessions of a Baijiu Drinker | Jim Boyce

03/19/2015 wbd 0

Welcome to ‘Confessions of a Baijiu Drinker‘. This series asks people to share their experiences with baijiu: that first taste, the point where appreciation began, a funny anecdote […]

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Interview | Matt Trusch of ByeJoe on ‘The Four P’s” of a Chinese Spirit Brand in the U.S. Market

03/18/2015 wbd 0

Just as U.S. drinkers might be surprised to learn baijiu is the world’s top-selling spirit, drinkers in China might raise an eyebrow to news that […]

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WBD 2015 | Peking Tavern in Los Angeles to Catch the Spirit

03/17/2015 wbd 0

I posted last week about the baijiu cocktails at Peking Tavern in Los Angeles. Some good news: Peking Tavern says it will do something special for World Baijiu […]

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World Baijiu Day Mission

Baijiu is the planet’s most popular spirit but little-known beyond China. World Baijiu Day, on August 9, features restaurants, bars and consumers in dozen of cities doing everything from baijiu-inspired cocktails, infusions and liqueurs to pizza, beer and chocolate to quizzes, classes and flights.

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Recent Posts

  • Ganbei! Happy Year of the Ox!
  • Beijing | Four venues ready for WBD 2020
  • 2020 WBD Events List Is Up
  • Shanghai | UnTour, Healer team for baijiu class, tailor-made cocktails
  • Baijiu bars | Hope & Sesame team opens Sanyou in Guangzhou

Sibling Sites

RSS Grape Wall of China

  • Marselan Selection: ‘China’s grape’ gets its own contest
  • Putaojiu Penguin | Wang Shenghan is a China Wine Ambassador
  • Short walk to Longdai: Lafite’s Shandong project
  • Where’s the beef? Moo-ving experience at Runaway Cow
  • King of the Castles: Treaty Port Winery

RSS Beijing Boyce

  • Special update | Plus four Monday pizza deals
  • Sips ‘n’ bites | Beijing F&B openings, closings & more
  • Boxing Cat KO’d plus Beijing craft beer brouhahas
  • Maxim’s Beijing | Still going after all these (37) years
  • Life of Pie. 1 Italian, 3.5 hours, 5 Beijing pizza joints

RSS World Marselan Day

  • Marselan Selection: ‘China’s grape’ gets a major contest
  • Desert Life | Marselan Q&A with Nianqi ‘Charlie’ Xie
  • Marselan Selection: A New Concours Mondial Contest
  • Marselan Q&A | Winemaker Deng Zhongxiang
  • Marselan Q&A | Evan Goldstein of Master the World
  • Grape + Grain | First Marselan Beer Launched in Beijing
  • Marselan Q&A | Chris Ruffle of Treaty Port
  • ‘Devil Wine of Yes Country’ | Six Takes on Marselan
  • China blend | Making Marselan with Tong Lili
  • Next-wave Marselan | Ningxia Wineries Growing This Grape

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