South China Morning Post and China Daily have both published stories about World Baijiu Day, each of them opening with a nod to the power of this spirit.
“It’s still nearly three months away, but perhaps we need that much time to mentally prepare for a celebration of China’s national spirit,” writes Mischa Moselle in SCMP.” The first World Baijiu Day is being held on August 8 to celebrate the strong, pungent alcoholic drink.”
“Its effect on non-Chinese has been described as “deadly powerful – exploding on the nose and palate, and packing the same alcoholic punch as a prizefighter”, states Mike Peters in China Daily. “But fans of baijiu, China’s popular white spirit, are convinced it has a place on the shelves of bars around the world, and they hope to be proved right on Aug 8.”
Both of those guys sound like they can hardly wait! I’ll be posting more media coverage in the very near future.
World Baijiu Day is held each August 9. See our 2018 event list here. The 2019 list is coming soon. Follow World Baijiu Day on Facebook, Twitter and Instagram. Get in touch with Jim Boyce via spirit (at) worldbaijiuday.com.