Venues | Jing-A Has a Very Cool ‘Qu Brew’ Poster

jing-a qu brew baijiu beer beijing china.jpg

While we aim to have our World Baijiu Day poster ready by Saturday, which marks the two-week countdown, Beijing craft beer operation Jing-A is already promoting its ‘qu brew‘.

If the poster above looks a bit crooked, and blurry, that’s because I took a photo of it last night after guzzling Jing-A’s Koji Red Ale with the Wednesday chili special–or maybe it was the other way around?

Anyway, I wrote about the ‘qu brew’ flavor profiling process here and here–and also about a deep-fried baijiu session at Jing-A here–and look forward to trying the final product.

How will it taste? An attempt last year produced something like a Belgian farmhouse ale. This year, the team looks to streamline the process while delivering a beverage with a kick of 12 percent alcohol. Grab a pint on World Baijiu Day and judge for yourself.

(See the master event list here and the world map of venues here.)

World Baijiu Day is held each August 9. Follow us on Facebook, Twitter and Instagram. This project has no financial backers. Help support it via PayPal or WeChatGet in touch via spirit (at) worldbaijiuday.com.

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