Baijiu is the planet’s most popular spirit—some 20 billion bottles are produced per year—but little-known beyond China.
World Baijiu Day aims to change that by partnering with bars, restaurants, consumers and producers in dozen of cities each August 9.
The events go beyond the usual tradition of drinking baijiu as warm shots to the toast of “ganbei” (dry glass). They feature everything from baijiu-inspired cocktails, infusions and liqueurs to pizza, beer and chocolate to quizzes, classes and flights.
Check out this two-minutes video about World Baijiu Day:
And see more ideas here.
I hope to see you getting into the spirit for World Baijiu Day this year!
Cheers / Ganbei, Jim Boyce
World Baijiu Day is held each August 9. See our 2018 event list here. The 2019 list is coming soon. Follow World Baijiu Day on Facebook, Twitter and Instagram. Get in touch with Jim Boyce via spirit (at) worldbaijiuday.com.