By Jim Boyce | Two massive alcohol brands are partnering in China—Australian producer Treasury Wine Estates and local baijiu giant Luzhuo Laojiao. Luzhou Laojiao will exclusively distribute TWE brands like Saltram and Penfolds Bin 138 as well as get the majority… Continue Reading
By Jim Boyce | Boston-area restaurant Sumiao Hunan Kitchen has joined World Baijiu Day the past two years by featuring tasty items like cocktails and a sizzling shrimp dish, When it comes to the drinks, the top seller is Perpetual… Continue Reading
By Jim Boyce | They came, they saw, they baijiu’d. Events from Stockholm to Shanghai and London to Los Angeles gave people a chance to try the planet’s most-consumed spirit as cocktails, liqueurs, infusions, foods and flights. I’m still gathering… Continue Reading
By Jim Boyce | Along with Operation Ganbeilarus and Project Baijiulato, the participation of Frédéric Muller from the village of Huniwihr in Alsace deserves consideration as most unexpected event of World Baijiu Day 4. Why would a guy in a place with only 611 residents… Continue Reading
By Jim Boyce | With 20 billion bottles per year, baijiu represents a third of global spirits sales, but is surprisingly little-known beyond its home base of China. Also, the thought of baijiu makes many people in Beijing want to… Continue Reading
(English ‘confessions’ here) 中国白酒正越来越受到国际友人的青睐，以下八位外国意见领袖就是其中的超级白酒迷和资深品鉴家。对于白酒，他们当中许多都经历了由恨转爱的过程。
By Jim Boyce | I can’t help it. Every time I watch our deep-fried baijiu videos, I feel a deep-down need to post about them. The mention of those very words—deep-fried baijiu—tends to inspire looks of confusion, worry and even… Continue Reading
By Jim Boyce | While baijiu is typically imbibed at room temperature, it will get some cool treatment in Sweden this year as part of World Baijiu Day. Jiuxian, a Scandinavian society focused on Chinese drinking culture, will team with… Continue Reading
By Jim Boyce | New baijiu brand Ming River, which sources spirits from Luzhou Laojiao, one of China’s oldest and biggest distilleries, has several cocktail options in The Big Apple for World Baijiu Day—and even a few to serve as… Continue Reading
By Jim Boyce | Jordan Porter of Chengdu Food Tours put his city on the WBD map last year with a class at Yi Jie Cafe, a pop-up bar at Bird’s Nest 1 and the launch of a baijiu club. This year, Chengdu Food… Continue Reading