Life is like? A box of fenjiu chocolates in London

By Jim Boyce | Shoppers at Harrod’s in London could try a new chocolate treat earlier this year, courtesy of baijiu maker Fenjiu. The Shanxi-based producer teamed up with chocolatier William Curley for the project, in which fenjiu and chocolate ganache was covered in hard dark chocolate and decorated with gold accents. See here for more details and here for a pretty boring video.

The project also included huge Fenjiu displays at a pair of the store’s elevators. Fenjiu is handled by trading company Cheng International in the UK.

Others have also experimented with baijiu and chocolate, including for World Baijiu Day. In 2015, DoubleTree By Hilton made white Valrhona chocolate balls with ginseng-infused Sichuan baijiu part of its party. The next year, the hotel featured a white chocolate roll with erguotou and a dark chocolate and Wuliangye concoction.

That same year, Good Works mixed Moutai, chocolate sauce and coffee as part of a fundraiser and World Baijiu Day event at Pop-Up Beijing.

World Baijiu Day is held each August 9. See our 2018 event list here. The 2019 list is coming soon. Follow World Baijiu Day on Facebook, Twitter and Instagram. Get in touch with Jim Boyce via spirit (at) worldbaijiuday.com.

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