Baijiu represents one-third of global spirits sales but is little-known beyond its home base of China. World Baijiu Day aims to change that with events in dozen of cities each August 9.

Some 20 billion bottles of baijiu are consumed each year, typically as shots, to the toast of “ganbei” (“dry glass”). That’s a tough introduction for many people.

Given this, our theme is “beyond ganbei”. Partners in 30-plus cities—Los Angeles to London, Shanghai to Sydney—have embraced it with baiju-inspired cocktails, infusions, liqueurs, chocolate,  pizza and more.

The fourth World Baijiu Day is Wednesday, August 9, 2018. (August 9 translates as “eight nine” or “ba jiu”.)

Want to check out last year’s event list? See here. Want to sign up your venue for an event this year? See here. You can also follow us on FacebookTwitter and Instagram. And if you have any questions, feel free to get in touch via spirit (at) worldbaijiuday.com.

Cheers, Jim Boyce

Note: I run wine blog Grape Wall of China and nightlife blog Beijing Boyce, and have covered China’s alcohol industry for over a decade.

Leave a Reply