Baijiu represents a third of global spirits sales but is little-known beyond China. World Baijiu Day aims to change that with events in dozen of cities each August 9.

Over 20 billion bottles of baijiu are consumed each year, typically downed ‘bottoms up’ to the toast of ‘ganbei’ or ‘dry glass’. That’s tough to swallow for many people.

Given this, our theme is ‘beyond ganbei.’ Partners in 30-plus cities—from Los Angeles to London, Shanghai to Stockholm—have embraced it with baiju-inspired cocktails, infusions, liqueurs, chocolate, pizza and more.

World Baijiu Day is held on August 9: that date translates as eight (ba) nine (jiu) and sounds close to baijiu. With the fifth World Baijiu Day just wrapped up, there is plenty of time to get ready for the next one.

Check out the 2019 events list here. You can also see happenings in 2018 here. And find lots of photos here. Interested in doing an event? All you need a place, baijiu and a bit of creativity!

Want to get in touch with World Baijiu Day? Just send an email to spirit (at) worldbaijiuday.com.

You can also follow World Baijiu Day activities on Facebook here, Twitter here and Instagram here. Hope to see you at World Baijiu Day 2020!

Cheers, Jim Boyce

I run wine blog Grape Wall of China, nightlife blog Beijing Boyce and site World Marselan Day. I have covered China’s alcohol industry for over a decade.

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