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Baijiu represents one-third of global spirits sales but is little-known beyond its home base of China. World Baijiu Day aims to change that with events in dozen of cities each August 9.

Some 20 billion bottles of baijiu are consumed each year, typically downed as shots to the toast of “ganbei” or “dry glass”. That’s tough to swallow for many people.

Given this, our theme is “beyond ganbei”. Partners in 30-plus cities—Los Angeles to London, Shanghai to Stockholm—have embraced it with baiju-inspired cocktails, infusions, liqueurs, chocolate,  pizza and more.

The fifth World Baijiu Day is Friday, August 9, 2019. August 9 translates numerically as “eight” (“ba”) “nine” (“jiu”).

Check out the events list here. (You can also see what happened last year here.) Interested in doing an event? All you need a place, baijiu and a bit of creativity! Get in touch with us at spirit (at) worldbaijiuday.com.

And you can also follow us on FacebookTwitter and Instagram. Hope to see you at World Baijiu Day 2019!

Cheers, Jim Boyce

Note: I run the wine blog Grape Wall of China, nightlife blog Beijing Boyce and site World Marselan Day. I have covered China’s alcohol industry for over a decade.

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