By Jim Boyce | It’s a testament to China’s colossal booze market that the top four global spirit brands hail from this country despite having little revenue or recognition beyond it. According to Brand Finance, previous leader Moutai heads the… Continue Reading
By Jim Boyce | I went to a Chinese wine dinner last month and ended up eating baijiu. Silver Heights from Ningxia ranks among the nation’s best wineries, and after tasting some those tasty reds and whites at Made in… Continue Reading
By Jim Boyce | Shoppers at Harrod’s in London could try a new chocolate treat earlier this year, courtesy of baijiu maker Fenjiu. The Shanxi-based producer teamed up with chocolatier William Curley for the project, in which fenjiu and chocolate… Continue Reading
A Beijing distiller will launch Trump Baijiu next month to cash in on the U.S. president’s popularity (and notoriety) in China and the United States, and inspire better ties between the two trade foes, states alcohol industry publication Chinese Spirits Weekly.… Continue Reading
By Jim Boyce | Peruvian restaurant Pachapapi in Beijing has put some baijiu power into its new cocktail menu with delicious results. I tried both baijiu-inspired drinks during the buy one, get one free nigiri and maki night. The first… Continue Reading
Six people in Shanghai were detained for allegedly faking baijiu brands Jiannanchun, Moutai, Wuliangye and Yanghe. The bottles, if real, would retail for rmb10 million, reports Shine, a Shanghai Daily publication: [Police] found that parcels containing empty bottles and cases… Continue Reading
Drink, drink, oink, oink, droink droink, repeat. Plenty of baijiu for this week’s Chinese New Year holiday in Beijing and that reminded me that even more fun is ahead. And to again give thanks to all those who put their… Continue Reading
By Jim Boyce | Two massive alcohol brands are partnering in China—Australian producer Treasury Wine Estates and local baijiu giant Luzhuo Laojiao. Luzhou Laojiao will exclusively distribute TWE brands like Saltram and Penfolds Bin 138 as well as get the majority… Continue Reading
By Jim Boyce | Boston-area restaurant Sumiao Hunan Kitchen has joined World Baijiu Day the past two years by featuring tasty items like cocktails and a sizzling shrimp dish, When it comes to the drinks, the top seller is Perpetual… Continue Reading
By Jim Boyce | They came, they saw, they baijiu’d. Events from Stockholm to Shanghai and London to Los Angeles gave people a chance to try the planet’s most-consumed spirit as cocktails, liqueurs, infusions, foods and flights. I’m still gathering… Continue Reading