By Jim Boyce | Richard Auffrey of the Passionate Foodie blog, now in its tenth year, has been on a baijiu roll lately: see this post, this post and this post, among many others. In the past month alone, Auffrey… Continue Reading
The Schoolhouse at Mutianyu, located at the foot of the Great Wall of China, will participate in World Baijiu Day on August 8. I interviewed Jim Spear, co-founder of The Schoolhouse, about the line of baijiu-inspired liqueurs the company produces. Boyce: You… Continue Reading
Jim Rice, CEO of Sichuan Swellfun, is going upmarket. High-end baijiu sales have been hit hard since the central government launched an austerity campaign two years ago, but Rice sees opportunities in the premium niche, including for his company’s brand, Shuijingfang,… Continue Reading