By Jim Boyce | Over the past month, Jordan Porter of Chengdu Food Tours has organized several baijiu tastings as warm-ups for the official launch of a club this Wednesday. I asked him about why he’s
Category: Interviews
InterFu | Q&A for Liverpool’s baijiu bar
By Jim Boyce | Fu became the UK’s first baijiu bar when it opened in the spring of 2016 and the team there has served China’s national spirit in flight, infusion and cocktail form ever
Passionate Foodie | U.S. blogger Richard Auffrey talks baijiu
By Jim Boyce | Richard Auffrey of the Passionate Foodie blog, now in its tenth year, has been on a baijiu roll lately: see this post, this post and this post, among many others. In
World Baijiu Day Venues | Interview with Jim Spear of The Schoolhouse at Mutianyu
The Schoolhouse at Mutianyu, located at the foot of the Great Wall of China, will participate in World Baijiu Day on August 8. I interviewed Jim Spear, co-founder of The Schoolhouse, about the line of baijiu-inspired
Interview | Jim Rice on Taking Shuijingfang Upmarket in China, Localizing Baijiu Abroad
Jim Rice, CEO of Sichuan Swellfun, is going upmarket. High-end baijiu sales have been hit hard since the central government launched an austerity campaign two years ago, but Rice sees opportunities in the premium niche, including