Shanghai | UnTour, Healer team for baijiu class, tailor-made cocktails
UnTour Food Tours is teaming up with Shanghai bar Healer for World Baijiu Day fun, including a master class and tailor-made cocktails. I asked Jamie […]
Interviews
WBD Chengdu | Jordan Porter is launching a baijiu club
By Jim Boyce | Over the past month, Jordan Porter of Chengdu Food Tours has organized several baijiu tastings as warm-ups for the official launch of […]
InterFu | Q&A for Liverpool’s baijiu bar
By Jim Boyce | Fu became the UK’s first baijiu bar when it opened in the spring of 2016 and the team there has served […]
Kiwi spirit | On New Zealand’s Taizi baijiu
Jim Boyce | Pleasantly surprised is the typical reaction when people first try Taizi. Not only because this spirit hails from New Zealand, a nation few […]
Passionate Foodie | U.S. blogger Richard Auffrey talks baijiu
By Jim Boyce | Richard Auffrey of the Passionate Foodie blog, now in its tenth year, has been on a baijiu roll lately: see this […]
World Baijiu Day Venues | Interview with Jim Spear of The Schoolhouse at Mutianyu
The Schoolhouse at Mutianyu, located at the foot of the Great Wall of China, will participate in World Baijiu Day on August 8. I interviewed Jim […]
Interview | Jim Rice on Taking Shuijingfang Upmarket in China, Localizing Baijiu Abroad
Jim Rice, CEO of Sichuan Swellfun, is going upmarket. High-end baijiu sales have been hit hard since the central government launched an austerity campaign two years […]
Interview | Matt Trusch of ByeJoe on ‘The Four P’s” of a Chinese Spirit Brand in the U.S. Market
Just as U.S. drinkers might be surprised to learn baijiu is the world’s top-selling spirit, drinkers in China might raise an eyebrow to news that […]