World Baijiu Day

World Baijiu Day

For The Planet's Most Popular Spirit

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Interviews

Shanghai | UnTour, Healer team for baijiu class, tailor-made cocktails

07/23/2020 wbd 0

UnTour Food Tours is teaming up with Shanghai bar Healer for World Baijiu Day fun, including a master class and tailor-made cocktails. I asked Jamie […]

chengdu food tours baijiu club photos from jordan porter (4)

WBD Chengdu | Jordan Porter is launching a baijiu club

08/07/2017 wbd 0

By Jim Boyce | Over the past month, Jordan Porter of Chengdu Food Tours has organized several baijiu tastings as warm-ups for the official launch of […]

InterFu | Q&A for Liverpool’s baijiu bar

08/04/2017 wbd 0

By Jim Boyce | Fu became the UK’s first baijiu bar when it opened in the spring of 2016 and the team there has served […]

Kiwi spirit | On New Zealand’s Taizi baijiu

08/17/2016 wbd 0

Jim Boyce | Pleasantly surprised is the typical reaction when people first try Taizi. Not only because this spirit hails from New Zealand, a nation few […]

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Passionate Foodie | U.S. blogger Richard Auffrey talks baijiu

07/25/2016 wbd 0

By Jim Boyce | Richard Auffrey of the Passionate Foodie blog, now in its tenth year, has been on a baijiu roll lately: see this […]

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World Baijiu Day Venues | Interview with Jim Spear of The Schoolhouse at Mutianyu

04/26/2015 wbd 0

The Schoolhouse at Mutianyu, located at the foot of the Great Wall of China, will participate in World Baijiu Day on August 8. I interviewed Jim […]

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Interview | Jim Rice on Taking Shuijingfang Upmarket in China, Localizing Baijiu Abroad

03/23/2015 wbd 0

Jim Rice, CEO of Sichuan Swellfun, is going upmarket. High-end baijiu sales have been hit hard since the central government launched an austerity campaign two years […]

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Interview | Matt Trusch of ByeJoe on ‘The Four P’s” of a Chinese Spirit Brand in the U.S. Market

03/18/2015 wbd 0

Just as U.S. drinkers might be surprised to learn baijiu is the world’s top-selling spirit, drinkers in China might raise an eyebrow to news that […]

http://www.worldbaijiuday.com/wp-content/uploads/2019/06/World-Baijiu-Day-Two-Minute-Primer.mp4

World Baijiu Day Mission

Baijiu is the planet’s most popular spirit but little-known beyond China. World Baijiu Day, on August 9, features restaurants, bars and consumers in dozen of cities doing everything from baijiu-inspired cocktails, infusions and liqueurs to pizza, beer and chocolate to quizzes, classes and flights.

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Recent Posts

  • Ganbei! Happy Year of the Ox!
  • Beijing | Four venues ready for WBD 2020
  • 2020 WBD Events List Is Up
  • Shanghai | UnTour, Healer team for baijiu class, tailor-made cocktails
  • Baijiu bars | Hope & Sesame team opens Sanyou in Guangzhou

Sibling Sites

RSS Grape Wall of China

  • Marselan Selection: ‘China’s grape’ gets its own contest
  • Putaojiu Penguin | Wang Shenghan is a China Wine Ambassador
  • Short walk to Longdai: Lafite’s Shandong project
  • Where’s the beef? Moo-ving experience at Runaway Cow
  • King of the Castles: Treaty Port Winery

RSS Beijing Boyce

  • Special update | Plus four Monday pizza deals
  • Sips ‘n’ bites | Beijing F&B openings, closings & more
  • Boxing Cat KO’d plus Beijing craft beer brouhahas
  • Maxim’s Beijing | Still going after all these (37) years
  • Life of Pie. 1 Italian, 3.5 hours, 5 Beijing pizza joints

RSS World Marselan Day

  • Marselan Selection: ‘China’s grape’ gets a major contest
  • Desert Life | Marselan Q&A with Nianqi ‘Charlie’ Xie
  • Marselan Selection: A New Concours Mondial Contest
  • Marselan Q&A | Winemaker Deng Zhongxiang
  • Marselan Q&A | Evan Goldstein of Master the World
  • Grape + Grain | First Marselan Beer Launched in Beijing
  • Marselan Q&A | Chris Ruffle of Treaty Port
  • ‘Devil Wine of Yes Country’ | Six Takes on Marselan
  • China blend | Making Marselan with Tong Lili
  • Next-wave Marselan | Ningxia Wineries Growing This Grape

Pages

  • About WBD
  • Blog
  • Events
    • 2019 Events
      • 2017 Events
      • 2018 Events
  • FAQ
  • Photos
  • Quotes
  • Recipes
  • Support
  • 关于 世界白酒节

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