A Nielsen study found that while baijiu sales rose in 2014, the long-term health of the industry will depend in part on how it deals with a younger generation of drinkers who have increasingly sophisticated tastes and spending power, reports Campaign Asia. “Our study shows that,… Continue Reading
While baijiu producers in China are looking to boost exports, a pair of brothers in New Zealand are going against the flow. Sam Lu and Ben Lu aim to get a slice of the massive Chinese market with their baijiu, Taizi (太紫), made… Continue Reading
Update: Oops-a-daisy, looks like the link between Diageo and Shui Jing Fang was established much earlier than reported in the story below. According to this page on the Diageo website, the company bought its initial stake in 2007. Thanks to Derek Sandhaus for the heads… Continue Reading