Brinkman Beverages, which represents brands such as Martin Miller’s gin, Ron Abuelo rum and Green Fairy absinthe, has added baijiu label ByeJoe to its China portfolio The company is carrying all three ByeJoe products, including its flagship spirit and infusions Dragon… Continue Reading
Baijiu producers beyond China are pretty rare, with Vinn in Portland and Taizi in Christchurch among the best examples. A relatively new Canadian brand called Dragon Mist Distillery in British Columbia seems a good candidate to join them. From the company’s website:… Continue Reading
Look for baijiu brand Guotai to launch its products in at least a half-dozen U.S. states this fall. Sales manager Mauricio Garzon says distributors have been found in numerous regions but that he is ultimately looking to cover the entire country. The official… Continue Reading
I made the short trip from Beijing to Baoding last week to visit a baijiu factory that I was told used unusual containers. Turns out the company, Bainian Baoding, is using some 78-year-old containers made from willow branches — the ongoing civil war… Continue Reading
Jim Rice, CEO of Sichuan Swellfun, is going upmarket. High-end baijiu sales have been hit hard since the central government launched an austerity campaign two years ago, but Rice sees opportunities in the premium niche, including for his company’s brand, Shuijingfang,… Continue Reading
While baijiu producers in China are looking to boost exports, a pair of brothers in New Zealand are going against the flow. Sam Lu and Ben Lu aim to get a slice of the massive Chinese market with their baijiu, Taizi (太紫), made… Continue Reading
Just as U.S. drinkers might be surprised to learn baijiu is the world’s top-selling spirit, drinkers in China might raise an eyebrow to news that baijiu brands are being created stateside. Matt Trusch, who drank his fair share of baijiu over… Continue Reading