Producers

News | New Zealand Baijiu Makers Target China Market

03/22/2015wbd Leave a Comment

While baijiu producers in China are looking to boost exports, a pair of brothers in New Zealand are going against the flow. Sam Lu and Ben Lu aim to get a slice of the massive Chinese market with their baijiu, Taizi (太紫), made… Continue Reading →

Interview | Matt Trusch of ByeJoe on ‘The Four P’s” of a Chinese Spirit Brand in the U.S. Market

03/18/2015wbd Leave a Comment

Just as U.S. drinkers might be surprised to learn baijiu is the world’s top-selling spirit, drinkers in China might raise an eyebrow to news that baijiu brands are being created stateside. Matt Trusch, who drank his fair share of baijiu over… Continue Reading →

News | New Zealand Baijiu Makers Target China Market

Interview | Matt Trusch of ByeJoe on ‘The Four P’s” of a Chinese Spirit Brand in the U.S. Market

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