By Jim Boyce | Shoppers at Harrod’s in London could try a new chocolate treat earlier this year, courtesy of baijiu maker Fenjiu. The Shanxi-based producer teamed up with chocolatier William Curley for the project, in which fenjiu and chocolate… Continue Reading
A Beijing distiller will launch Trump Baijiu next month to cash in on the U.S. president’s popularity (and notoriety) in China and the United States, and inspire better ties between the two trade foes, states alcohol industry publication Chinese Spirits Weekly.… Continue Reading
By Jim Boyce | Peruvian restaurant Pachapapi in Beijing has put some baijiu power into its new cocktail menu with delicious results. I tried both baijiu-inspired drinks during the buy one, get one free nigiri and maki night. The first… Continue Reading
Drink, drink, oink, oink, droink droink, repeat. Plenty of baijiu for this week’s Chinese New Year holiday in Beijing and that reminded me that even more fun is ahead. And to again give thanks to all those who put their… Continue Reading
By Jim Boyce | With 20 billion bottles per year, baijiu represents a third of global spirits sales, but is surprisingly little-known beyond its home base of China. Also, the thought of baijiu makes many people in Beijing want to… Continue Reading
(English ‘confessions’ here) 中国白酒正越来越受到国际友人的青睐，以下八位外国意见领袖就是其中的超级白酒迷和资深品鉴家。对于白酒，他们当中许多都经历了由恨转爱的过程。
新闻稿: 世界白酒日 从北京到布宜诺斯艾利斯，从伦敦到洛杉矶，从米兰到墨尔本，全世界二十多个城市的酒吧和餐厅将共庆第四届世界白酒日。每年约有200亿瓶白酒被饮用，数量超过杜松子酒、伏特加、朗姆酒或威士忌。
By Jim Boyce | In a Cognac- and Bordeaux-crazy country like China, it’s no surprise local producers are using barrels for baijiu, the national spirit. I tried one such effort, Longhui Manor from China mega-producer Luzhao Laojiao, courtesy of Guillaume Cochard, who works in… Continue Reading
By Jim Boyce | Hey, Hong Kong spirits trade people! If you are curious about or a connoisseur of baijiu, you should check out a master class being organized by Kelvin Tam this Friday. Tam is well-known for his work… Continue Reading
By Jim Boyce | Do April Fool’s jokes come true? This year, I joked about a new wine-baijiu product—waijiu!—aimed at conquering the world booze market. And today mega-Australian winery Penfolds announced it is making a wine-baijiu product for China! Coincidence? You decide!… Continue Reading