By Jim Boyce | Do April Fool’s jokes come true? This year, I joked about a new wine-baijiu product—waijiu!—aimed at conquering the world booze market. And today mega-Australian winery Penfolds announced it is making a wine-baijiu product for China! Coincidence? You decide!… Continue Reading
By Jim Boyce | Five years ago today, I found myself recovering after a big baijiu tasting. I wasn’t suffering from a hangover but a restless journey on an overnight train to Shanghai and, after a day of tasting, a… Continue Reading
Baijiu is the planet’s most popular spirit—some 20 billion bottles are produced per year—but little-known beyond China. World Baijiu Day aims to change that by partnering with bars, restaurants, consumers and producers in dozen of cities each August 9. The events… Continue Reading
Best wishes to everyone for the upcoming Year of the Dog! And thank you to all who have supported the World Baijiu Day project by organizing activities, providing venue spaces, donating products, spreading the word and showing up at events to… Continue Reading
By Jim Boyce | With World Baijiu Day just 36 hours away, here are three more updates on fun stuff to do. Click here for the full list of activities for WBD 2017. CHENGDU: Pop in to Beer’s Nest 1 for… Continue Reading
France is getting into the World Baijiu Day spirit, with not one but two venues on board, thanks to Guillaume Ferroni. First, Carry Nation in Marseille is back for a second year, this time with a theme of “Moutai goes… Continue Reading
Asia Nikkei published this article by Nona Tepper about Matt Trusch and his brand byejoe, with the spirit produced in China, imported and refined in the U.S. and now sold in both countries. From the article: In the U.S., ByeJoe primarily appeals… Continue Reading
By Jim Boyce | I’m giving a short presentation at a baijiu conference in Fuzhou this week and that meant sifting through lots of photos to find a few that would fit. And that inspired me to post ten that… Continue Reading
By Jim Boyce | Get ready for baijiu, baozza and Big Trouble in Beijing on August 9. Here’s the lineup of Q Bar festivities for World Baijiu Day. THE BAIJIU Starting from 6:30 PM, try ~10 ml tasters of Taizi… Continue Reading
By Jim Boyce | R&D Cocktail Lab in Taipei is back for World Baijiu Day with new digs—here’s hoping the weather gods behave this time and there’s no repeat of last year’s typhoon! Known for creative drinks that use seasonal… Continue Reading