The Wall Street Journal ranked among the first mainstream media outlets to report last fall’s opening of Beijing baijiu bar Capital Spirits. This article by Debra Bruno looks at the decor (“the vibe of a speakeasy, with muted lighting, plenty of antique wood and a stainless-steel still in the corner”), drinks (“tentative drinkers can sample flights of more than two dozen varieties of baijiu”) and consumer response (“patron Henry Proudlove, a Beijing-based animation designer who grew up in England, admits he wasn’t walking down the street and suddenly feeling in the mood for baijiu. But ‘it’s nice to have other options,’ he says as he drinks a beer and samples the occasional flight of baijiu”).
For the full story, click here.
Founded in 2015, World Baijiu Day is held each August 9, with events in over 60 cities so far. Follow WBD on Facebook, Twitter and Instagram. And get in touch via spirit (at) worldbaijiuday.com.
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