The Wall Street Journal ranked among the first mainstream media outlets to report last fall’s opening of Beijing baijiu bar Capital Spirits. This article by Debra Bruno looks at the decor (“the vibe of a speakeasy, with muted lighting, plenty of antique wood and a stainless-steel still in the corner”), drinks (“tentative drinkers can sample flights of more than two dozen varieties of baijiu”) and consumer response (“patron Henry Proudlove, a Beijing-based animation designer who grew up in England, admits he wasn’t walking down the street and suddenly feeling in the mood for baijiu. But ‘it’s nice to have other options,’ he says as he drinks a beer and samples the occasional flight of baijiu”).
For the full story, click here.
World Baijiu Day is held each August 9. See our 2018 event list here. The 2019 list is coming soon. Follow World Baijiu Day on Facebook, Twitter and Instagram. Get in touch with Jim Boyce via spirit (at) worldbaijiuday.com.